Membership standards
What you prove to join, how you trade while you hold the badge, and what happens if a member falls short. Every member is held to the same standard, and nobody can pay to skip a check.
Version 2.0, September 2026
On this page
1. The four checks
Your profile goes live only when all four are passed.
Identity
We check photo ID of the business owner against Companies House or equivalent records. You must be who you say you are, and the business must be the business you say it is. Your ID photo is deleted as soon as the check is done.
Insurance
We see your current public liability insurance certificate before you go live. Keep that cover in place for your whole membership and send us your renewal certificate each year. We remind you 30, 14 and 7 days before it expires.
Reviews
You need a genuine presence on at least one independent review platform, such as Google, Checkatrade or TrustATrader. We check your scores and review counts ourselves.
Experience
At least 10 years in roofing, you or your business, shown through trading history, company records or dated work history. Ten years is the bar, with no exceptions.
2. The code of conduct
Holding the badge means trading to a standard. For as long as you're a member, you agree to:
- give written, itemised quotes
- never demand cash only or take large upfront payments
- follow consumer law, including cooling-off rights on doorstep and distance contracts
- keep public liability insurance in place at all times
- make only honest claims in your advertising
- cooperate with any complaint we look into
- tell us within 14 days about any change of ownership, insurance or trading status
3. Every 12 months
All four checks are re-run every year, and your profile shows your latest verification date. Pass again to stay verified for another year.
4. Suspension and removal
A member can be suspended or removed for:
- failing the yearly checks
- letting public liability insurance lapse
- a serious complaint upheld under the complaints procedure
- dishonesty in an application, whenever it comes to light
- breaking the badge use terms
We always put the issue to you first and give you 14 days to respond. Decisions are normally made within 28 days. On removal, your profile comes down and your right to use the badge ends.
5. Ratings you can trust
Your Expert Roofer rating is worked out only from reviews published on independent platforms such as Google, Checkatrade and TrustATrader, weighted by review count. We never write, edit or invent reviews, and no member can pay to change a rating. If you're new to reviews, your profile shows "rating pending" until you have a record.
Questions
We reply within 2 working days. See also the membership terms, badge use terms and complaints procedure.