Hold your price
When your quote is higher than the cowboy's, the badge gives the homeowner a reason to pay it. Your insurance, experience and reviews are checked and on show.
Expert Roofer Verified
Become a verified roofer and win the job at your price
Homeowners can't tell a 20-year roofer from a chancer with a ladder. Show them you're a verified roofer: we check your ID, insurance, reviews and 10 years in roofing, then give you a badge they can check in one tap. Put it on your quotes, your van and your workwear.
60 secondsFree to checkNo auto-renewal
Site boards and scaffold bannersPaying doesn't get you in. Passing does.
Every member passes four checks before they get the badge. That's what makes it worth showing off.
What homeowners want
Homeowners will pay more. They just need proof.
There's no licence for roofers in the UK, so homeowners have to guess who's genuine. More than a third have already been burned.
82%
of UK homeowners would pay more for a licensed builder with proven competence
Source: FMB and HomeOwners Alliance, 2026
37%
of adults in Britain have hired a builder who turned out to be unreliable or unqualified
Source: Federation of Master Builders, 2025
1 in 5
UK households are putting off work because they can't find a tradesperson they trust
Source: FMB and HomeOwners Alliance, 2026
That's work sitting on hold for a roofer who can prove they're the real thing. Verified is how you prove it, on every quote you send.
Win more work
Win more of the jobs you already quote for
You're already getting the calls. Verified helps you close them.
Win on the doorstep
They scan the QR code on your van or leaflet and see your verified profile before you've got the ladder off the roof rack.
Close the quote
Put the badge on your quotes and invoices, linked to your live profile, so the proof lands in their inbox with the price.
Get found online
Your profile on expertroofer.co.uk pulls your Google, Checkatrade and TrustATrader reviews into one Expert Roofer rating, with a link to your website that helps it rank.
“80% of UK consumers would choose a business with a trusted endorsement over an unverified competitor.”
Savanta survey of 2,000 UK adults for Which?, September 2025, asked about Which? endorsement.
Your badge, everywhere
Put the badge everywhere you win work
Your van, your shirt and your leaflet sell for you before you say a word. Make them say verified.
Your print pack, ready the day you go live
- Badge artwork your signwriter and embroiderer can work from
- Your own QR code that opens your live profile
- A footer for your quotes and invoices
- Social media tiles
- Badge code for your website
Every QR code opens your live profile, so the badge proves itself on the spot.
Illustrations show an example member.
A quarter of Gen Z and millennial homeowners would trust a tradesperson based on appearance
Source: Gas Safe Register, 2026
Homeowners under 35 are twice as likely as average to judge a builder on their website and branding
Source: FMB and HomeOwners Alliance, 2026
The checks
Four checks. Pass or fail.
Paying doesn't get you in. Passing does. That's why homeowners can trust the badge, and why it's worth putting on your van.
01
Identity
Your photo ID matched to a selfie and checked against your company records.
02
Insurance
Your current public liability certificate, with the expiry date tracked.
03
Reviews
Genuine reviews on Google, Checkatrade or TrustATrader, checked by us.
04
Experience
10 years in roofing, you or your business.
Upload everything from your phone. Nothing to post.
From application to badge in four steps
01
Check you qualify
Two questions, 60 seconds.
02
Create your account and pay
A one-off fee covers your checks.
03
Upload and pass the checks
ID, insurance, job photos and logo, all from your phone. Miss one? Fix it and resubmit free within 60 days.
04
Go live
Your verified profile goes live on expertroofer.co.uk within 7 days of passing, with your badge, QR code and print pack. Your 12-month membership starts that day.
Pricing
Simple pricing. No auto-renewal.
Verified
Loading… including VAT
For roofers who want the badge working on every quote.
- All four checks, re-run every 12 months
- Verified profile on expertroofer.co.uk
- Expert Roofer rating from your reviews
- A link to your website
- Badge, QR code and print pack
- One profile update a month
- Insurance expiry reminders
Area Partner
One per town or cityLoading… including VAT
For the roofer who wants to own their home town.
- Everything in Verified
- The headline listing for your town or city
- First place in the directory for your town or city
- Featured on your nearest city page and area cost guides
Both plans are a 12-month membership with a one-off vetting and set-up fee. Your 12 months start the day your profile goes live, and never renew automatically.
Already on a directory? Keep it.
A directory listing lives on someone else's website. Verified goes on your van, your workwear, your quotes and your own site, and works on every job you price, however the customer found you.
Questions roofers ask
Be the verified roofer in your area before your competitors are
Founding pricing for the first 50 members. One Area Partner per town or city.
Check if I qualify60 seconds. Free to check.